EP9 - Marketing Christmas - The Journey of Christmas Through Time

This episode explores the multifaceted history of Christmas, from its pre-Christian and pagan roots through its evolution in Christianity, medieval Europe, and the Victorian era. The discussion highlights how these historical contexts have shaped modern Christmas traditions and marketing strategies, emphasising the importance of understanding this rich heritage for effective marketing campaigns. Join me to explore the evolution of Christmas traditions, the significant impact of Coca-Cola on modern Christmas culture, the transformation of Christmas marketing in the 21st century, and the myths and controversies surrounding the holiday. It highlights how Christmas has become a blend of ancient traditions, commercial interests, and cultural significance, emphasising the importance of emotional connection in marketing during the festive season.

 ...