Bootstrapping and Scaling Wellness and Therapy Using AI w/ Addy Bhatia, Founder @ Suno Wellness

AI can make mental health and wellness apps scalable… but should it?

Founder Addy Bhatia argues the point isn’t to mimic a therapist or build a “friend.” It’s to listen well, respect boundaries, and integrate care. In this episode, Addy shares why Suno avoids avatars and pronouns, why the logo is an ear, and how the product sits alongside real relationships rather than replacing them. He walks through the pivot from consumer app to working with therapists and clinics, and why “get to wow faster” matters in a crowded market.

Daniel and Addy also dig into the unglamorous decisions that shape trustworthy tools: encrypting user data, anonymizing before model calls, storing data where customers require it, and choosing different models for different jobs.

Addy explains how empathy benchmarks guide chat interactions, while smaller m ...