Note sull'episodio
Life, Science, and Marketing Podcast: Episode 14
Guest: John Kennett, Director of Global Marketing, Brand & Solutions at Forte
John's Background:
- 20+ years in marketing roles across the life sciences industry
- Previous companies include Medaxial, Covance, Envigo, and Labcorp
- Originally studied electronics engineering and made a transition into marketing
- Masters degree in psychodynamic psychotherapy
Key Discussion Points:
- Enjoyment of constant innovation and progress in the life sciences industry
- The importance of storytelling to make complex science understandable
- Building bridges between science and marketing through curiosity and conversations
- Orchestrating marketing messages across ...