Most entrepreneurs start with a dream.

Desmond Kony started with a death.

In this episode of The Diary of an African Entrepreneur, Deji Adebusoye sits down with Desmond Kony, CEO and Founder of Complete Farmer, to unpack one of the most misunderstood industries in Africa: agriculture.

After the sudden death of his father, Desmond inherited a small pineapple farm in Ghana — a business he never wanted. The farm failed. Crops collapsed. Logistics broke down. Cash ran out. But that failure sparked a revelation.

Desmond stopped seeing farming as land and started seeing it as a factory floor. He realized that most of Africa’s agricultural challenges — from policy failures to broken supply chains — are data problems, not farming  ...