Lessons in Loyalty with Paul Edwards

Welcome to the HR Business Blueprint Podcast. I’m Nikki Masterman, founder and CEO of Inspired HR.

In this episode, I’m joined by Paul Edwards, founder of Edwards Cleaning Services and Edwards Commercial Cleaning North. With over 400 staff and 200 clients, Paul has grown his business on two powerful principles: loyalty and values. He’s not just one of my biggest clients, he’s one of my biggest champions, and our partnership began through Jess Williams’ Sales Academy with an instant connection over shared values.

Paul shares the story of how his business was built, the challenges he’s faced, including a high-profile court case, and the lessons those experiences taught him about resilience and staying true to what matters.

We explore why values aren’t just words on a wall but the backbone of decision-making, client relationshi ...