Chris Thorne: The importance of proactive networking, conveying science effectively, and overcoming common obstacles in life science marketing

Life, Science and Marketing por Paul Avery

Notas del episodio

Life, Science and Marketing Podcast: Episode 5

Guest: Chris Thorne, Director of Marketing at Asimov

Chris' Background:

  • PhD in cancer cell biology from University of Liverpool
  • Worked in R&D, operations, and marketing roles at biotech startups like Horizon Discovery
  • Experience spanning scientific research, startups, and product marketing

Key Discussion Points:

  • Importance of proactive networking and relationship-building throughout your career
  • Conveying complex scientific concepts clearly and telling compelling stories
  • Overcoming common marketing obstacles like budget constraints and short attention spans
  • Taking calculated risks with bold, differentiated messaging to stand out
  • Tracking  ... 
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