EP #260] [ENG] - How to scale your Amazon PPC campaigns while having a high CPC - Elizabeth Greene

Welcome to the eCommerce Lab Podcast! In this new episode, we are privileged to have Elizabeth Greene, co-founder of Junglr and one of the leading experts in managing PPC campaigns on Amazon. Elizabeth will share her knowledge on one of the biggest challenges sellers face on Amazon: how to effectively scale advertising campaigns without a high cost per click (CPC) becoming a barrier.

Throughout the conversation, we will cover crucial topics such as advanced keyword optimization, precise targeting, advertising budget management, and strategic use of different campaign types to maximize return on investment (ROI). Additionally, we will explore best practices for balancing growth with cost control and how to adjust strategies based on market fluctuations and competition.

This video is a must-watch for those looking to improve the perform ...