Most podcasters understand host-read sponsorships: a brand chooses a show, the host records an ad, and listeners hear the message during the episode.
Programmatic advertising works differently.
Instead of buying one show at a time, advertisers use technology to reach podcast listeners across many shows based on audience signals, show categories, content fit, location, brand preferences, and campaign goals.
For podcasters, that can make programmatic ads feel harder to understand:
- Who is buying the ads?
- Why do certain campaigns run on some shows and not others?
- What makes a podcast eligible?
- And how do advertisers decide where their message should appear?
- RSS.com is hosting a live session to answer those questions.
Join Greg Wasserman, Head of Relationships at RSS.com, and Scott Taylor, EVP of Publisher & Platform Partnerships at Katz Media Group, for a practical conversation about the programmatic podcast advertising market and what creators should know before turning it on.
Greg and Scott will explain how automated ad buying works, what advertisers look for, how targeting and brand safety factor into campaign delivery, and why programmatic advertising has become an important revenue channel for podcasters of many sizes.
You’ll Learn
- What programmatic podcast advertising is
- How it compares to host-read sponsorships
- Why advertisers buy podcast ads programmatically
- How mid-sized and emerging shows can earn revenue
- What advertisers look for when choosing podcast inventory
- How audience targeting works behind the scenes
- Why niche and local shows can be valuable to advertisers
- How brand safety tools affect campaign eligibility
- How RSS.com’s PAID program connects podcasters with monetization opportunities
By the end of the session, you’ll have a clearer understanding of how programmatic advertising works, how advertisers think about podcast audiences, and how creators can take part in this growing side of podcast monetization.
Event details
📅 Date: Monday, July 13th
⏰ Time: 12:15pm PT / 3:15pm ET
🍿 Registration is free and easy – just enter your email below!
