Episode notes
In this episode of the Unwrapping Your Life and Your Business podcast, host Michelle Hensley interviews Shirley George Frazier, a renowned expert in the gift basket industry. Shirley shares her journey from the financial sector to becoming a successful entrepreneur in the gift basket business. She discusses the importance of understanding customer needs, the challenges of transitioning to full-time entrepreneurship, and the impact of her books and online courses. The conversation also touches on personal experiences, the future of the gift basket industry, and valuable advice for aspiring entrepreneurs.
Key Takeaway
- Gift baskets are a popular gift choice worldwide.
- Starting a business requires careful planning and research.
- Understanding your target market is crucial for success.
- Mistakes in business can l ...
Keywords
Boomer in business Widows side hustleGreat business for women over 50grief, loss, identity, business, gift basket, gift wrapping, financial services, franchise, mobile business, side hustlegift basket businessfinancial servicesSmall businessShirley George Fraziermarketingbusiness advicewomen in business