Jay Ferruggia: The renowned strength coach on training smarter and how to build unshakeable self-belief

Confidence is the cornerstone of success in any personal, professional and performance endeavour.

But many of us get caught in a vicious cycle of telling ourselves what we can’t do, rather than what we can.

And we repeatedly talk ourselves down in a way that we would never dare dream of speaking to our friends, family or colleagues.

This was the case for leading strength coach Jay Ferruggia who, despite his many successes in his 30-year coaching career, wasn’t always the calm, collected and confident man we meet in our exclusive Unfiltered interview.

In a wide-ranging conversation with Unfiltered contributing editor Dr Jonny Rees, PhD, that also covers his world-leading expertise on training, nutrition and recovery for strength, hypertrophy and optimal performance, Ferruggia explains how he built unwavering confidence  ...