Episode notes
For Steven Rinaldi, the path to becoming CEO of a multimillion-pound company has not been easy, and it certainly hasn’t been traditional.
From moving out of his home at just 15 to rent a bedsit above a Chinese karaoke restaurant in Glasgow, and working as an underage doorman, he tried many other jobs before finding his true calling as the founder and CEO of PRIMAL STRENGTH, which designs and manufactures high-end and innovative weight training equipment for both commercial and residential gyms.
Founded in 2016, PRIMAL is one of the fastest-growing strength and fitness brands in the UK and has already embarked on an expansion drive across Europe, the Middle East, and South Africa.
In 2022, PRIMAL sold 36,500 pairs of dumbbells, nearly 50,000 weight plates, and kitted out more than 700 gyms. The company has designed and fitted sta ...
Keywords
healthbusinessentrepreneur