Branded Calling: The Value & the Challenges

From Expectations & Implementation to Results & Considerations

Rebekah and Anis explored the challenges when implementing branded calling, from what your coverage expectations should be, what to consider before implementing, and what your potential results may end up being.

Mentioned Content

• Branded Calling solutions & carrier reach

• Rich Call Data (RCD)

• Caller Name & Logo

• CNAM & CNAM Databases

• Out-of-Band Solutions

• STIR/SHAKEN RCD PASSporT certificates

• Verified Identity & Reputation Management

• Spam Labeling