Episode notes
In the third episode of the Transformation Alley by 24G podcast, 24G CSO Rich Fahle speaks with 24G Director of Programmatic Media Jessica Mack and 24G Director of Marketing Karl Norelius, of 24G’s Digital Marketing Services team. Their discussion follows the trends and challenges of digital marketing, including Amazon’s shift to a brand-building platform, advancements in automation—specifically DSP and programmatic media buying, and their overall strategies to help clients sell more.
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