Episode notes
“Dreams are plans—so get on with it.” – Giovanna Forte
This episode isn’t about bodily functions; it’s about turning overlooked frustrations into world-changing solutions. Giovanna Forte takes us on her journey from PR consultant to pioneering FemTech entrepreneur.
It started with her GP brother raising patient frustration and a kitchen-sink prototype. What evolved is a patented, award-winning diagnostic device that has improved healthcare for over 10 million women.
But this is more than a product story;Giovanna’s path is one of integrity and vision. She’s not just solving a medical problem; she’s challenging outdated systems, saving the NHS £300 million, and leading a movement for clinical accuracy, patient dignity, and equity in women’s health.
[00:00 – 03:48] From PR to Peezy: When a GP’s Frustration Be ...