Episode notes
In this episode of The Startup Leap, we dive into the fascinating journey of Abu Addae, the founder and CEO of LifeCheq. Abu transitioned from a senior role in financial risk management to creating a disruptive startup focused on personalized financial planning for the South African market.
Learn about the challenges he faced, the decisions that shaped LifeCheck, and the eventual pivot from a consumer-centric model to a B2B platform. Abu shares his insights on entrepreneurship, fundraising, dealing with competition, and leveraging AI in the financial advice space. Whether you're a budding entrepreneur or an established founder, this episode is packed with valuable lessons and reflections.
00:00 Introduction to the Moat Concept
00:34 Guest Introduction: Abu Addae
01:11 The Leap from Corporate to Entrepreneursh ...