Episode notes
If there’s one thing B2B content teams get a lot of that’s requests:
“We need a one-sheeter on our new product feature!”
“Our widget is live … let’s draft a press release!”
“Can you help me write a blog about [my obscure hobby that I think is interesting but that our audience couldn’t care less about]?”
Ah, the familiar scent of fielding content requests—while trying to make an impact on the metrics that matter (velocity, win rate, average deal size, etc.).
The content conundrum is real:
- How do we differentiate our messaging?
- How do we change up content format for a better buyer experience?
- How do we use content throughout the buyer’s journey to enable the revenue team and create engaged buyers?
On the latest episode of The Marchitect,