Episode notes
In this episode of the Digital PR Podcast, Steve Baker is joined by Raquel Pinto, a digital PR expert at Propellernet, to explore how AI is transforming media outreach. Rather than just a content tool, Raquel sees AI as a strategic thinking partner – helping PR professionals work faster, think sharper, and pitch more effectively. From treating AI like an intern to stress-testing hooks and unearthing niche audience insights, she shares how tools like ChatGPT and Perplexity are helping her deliver more focused, personalised outreach. Join us for a conversation that challenges traditional PR practices as we know them!
00:02:47 – Embracing AI for Efficiency: Raquel reflects on realising how much time she was spending on manual tasks – and how treating AI like an intern transformed her workflow.
00:08:46 – Optimising Media Outreach with AI ...
Keywords
digital prcreativitysteve bakerstrategyartificial intelligencepitchingpitching to journalistsChatGPTAIcreativejournalismjournalistsoutreachautomationidea generationAI toolsperplexitygeminimedia outreach