Episode notes
In this episode of the Digital PR Podcast, Steve chatted to Lena Thees, a Senior Digital PR Executive at Propellernet who specialises in the German market. Lena shared insights into the differences between the German and UK media landscapes, highlighting the formality and longer lead times in Germany. She emphasised the importance of being direct and avoiding clickbait when pitching to German journalists. Lena also provided valuable tips for those looking to secure coverage in Germany, such as planning ahead, being patient, and setting appropriate goals.
00:01:30 - Lena's Career Journey: Lena shares her background, including her move from Germany to the UK, her studies in media and communication management, and her journey into digital PR through an internship.
00:05:00 - Differences in Media Landscapes:
Keywords
digital prcreativityculturestrategyprinternational outreachpitchingpr pitchingtravel journalismpitchcoverageinternational prrelevancecampaignspersonalitiesgermanyinternationaloutreachlinksbacklinkscultural nuance