Ep. 31: 1 million YouTube subscribers (twice) ft. Alex Emery

Explicit

Today’s guest is Alex Emery, a creative director and content strategist who spent the first 8 years of his career at Sky Sports before leaving 2 years ago to work with creators. His first client was John Nellis, a YouTuber with 5,000 followers at the time — they’ve since increased that number to 1.74 million and counting, and Alex is working with John full-time.

00:00 Intro

01:10 Getting into the world of football content

04:43 Tripling the growth of Sky Sports YouTube channel

07:27 The partnership with John

13:52 Combining the business and creative mind

16:24 How the business operates

18:41 How big is the team?

20:05 Producing content from in-front the camera

24:49 Why John Nellis is the best to work with

29:50 Growing and reinvesting into the business

35:10 The i ...