VC Insights: Identifying Key Triggers for SaaS Investment, Growth and Scaling Success

The B Word by Structure

Episode notes

This podcast, with guest Stephen Millard from Notion Capital, explores the decision-making process of venture capitalists (VCs) when investing in Software as a Service (SaaS) businesses. It delves into the specific triggers and criteria VCs look for in potential investments, particularly for SaaS companies that are in the build or scaling stages. The discussion includes insights on what VCs bring to the table as platform offers, the qualities they seek in entrepreneurs, and the key elements that influence their investment decisions to help startups achieve significant growth.

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Keywords
tech companiesbranding agencybrandbrandingFINANCEinvestingVenture CapitalFundingSaaS