What problem do you solve? The critical question for every small business. (Business Development & Marketing)

It’s one of the most powerful questions you can ask as a small business owner: What problem do you solve?

In this episode of the 5-Minute Business Boost, we explore why this question matters more than ever—and how answering it clearly can transform your marketing, customer loyalty, and competitive edge.

We’ll cover practical ways to uncover the real pain points of your audience, including:

• Customer feedback and behaviour analysis
• Social listening and support team insights
• Competitor reviews and market gaps
• AI tools for deeper problem discovery

Plus, hear real-world Australian examples of startups that nailed the problem-solution fit—and what you can learn from them.

If you’re launching something new or refining your offer, this episode is your must-listen guide to building a busines ...