What’s the difference between a business case and a business plan? ( Business Development and Marketing )

If you’ve ever been told to “write a business case” or “you should have a business plan”—but weren’t exactly sure which one you needed or why—this episode is for you.

In today’s episode, Sam is breaking down the difference between a business case and a business plan, and how small business owners like you can use both to make smarter decisions and grow with confidence.

Grab a free business plan ( and a one-page action plan ) from Business Victoria

Reach out directly to me at sam@samhicks. ...