Episode notes
Most roofing businesses don’t fail because they’re bad at roofing.
They fail because they try to serve everyone.
In this episode, I sat down with Chelsea Smith Fauver from TLC Roofing (Texas) to break down why niching down is no longer optional if you want to build a profitable, sustainable roofing company.
We talk about:
- Why “every job is your job” is the fastest way to lose money
- How your ideal customer should shape your company culture, not the other way around
- Why specializing early helps you identify your strengths and weaknesses faster
- How difficult customers quietly drain profit, time, and energy
- Why reputation - not volume, determines pricing power
- How quality, preparation, and education let you outsell competitors
- Why the roofing i ...
Keywords
roofing podcasttheroofingmillionairesroofing industrymeta roofing podcastideal customer profileroofing ideal customerconstruction business podcast
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