Episode notes
Brand vs. Personal Brand in Real Estate: How to Build Authority with Lisa B
In this game-changing episode of The Rent Roll Queen Podcast, I sit down with industry icon Lisa B to unpack one of the most misunderstood elements in real estate business success—your brand.
We go deep on the difference between branding your business and branding yourself, and why most real estate professionals are doing it wrong. Whether you’re a principal, BDM, or growing a rent roll from scratch, this episode is a must-listen.
Lisa shares her powerful insights from over 30 years in the industry, and we explore how poor branding impacts trust, how to support your team’s personal brand (without losing control), and why diverse marketing is th ...
Keywords
rent rollReal Estate AgencyBusiness ownerrent roll queenproperty managementtarsi taylorreal estate marketingreal estate businessreal estate branding