Episode notes
A story about creating something desirable by choosing to be different—on purpose.
Most SaaS companies don’t fail because of bad tech.
They fail because they try to win by copying playbooks that were never made for them.
Trevor Francis, Founder and CEO of 46 Labs, took a different path. A former telecom engineer, he bootstrapped 46 Labs into an $80M infrastructure business by staying lean, solving the problems others ignored, and resisting the pressure to follow the VC script.
In this episode, we explore Trevor’s approach to staying capital-constrained, solving real customer problems, and how rejecting venture capital became their biggest advantage.
We also zoom in on two of the 10 traits that define remarkable software companies: – Offering something truly valuable and desirable – Aiming to b ...