Episode notes
This podcast interview focuses on product innovation that has the power to revolutionize the way markers communicate with their audience. My guest is Joe Urban, Co-founder of Vennli.
Joe is a core marketing faculty member in Notre Dame’s MBA program and past Associate Dean of the Mendoza College of Business with numerous publication credits related to customer decision making and growth strategy.
In 2010, Joe Urbany co-wrote a book entitled ‘Grow by Focusing on What Matters: Competitive Strategy in 3-circles.’ The premise of the book is that growth and competitive advantage are about effective positioning. The model facilitates speed of understanding and action by focusing strategic attention on what impacts customer decisions.
It has been applied in over 1500 projects in the Graduate Business Masters Programs at Notre ...