Episode notes
This podcast interview focuses on product innovation that has the power to end the era of being inundated with media every single day. And my guest is Gregory Lim, Co-founder and CEO of Persosa.
Greg was the former CMO of Lifelock, and the founder of Qual & Quant, a full-service strategy, finance, and marketing agency. He combines his background in finance and marketing and believes that great marketing is the perfect combination of math and magic. He likes to challenge the status quo - and for one the market believes that a 3% conversion rate is normal in digital marketing.
This is why he co-founded Persosa in 2016, a startup that's on a mission to solve the challenge of creating media experiences consumers love without them feeling interrupted by the information they’re not interested in, and doing this all while continu ...