Episode notes
A story about creating something remarkable by choosing to start over - on purpose.
This podcast is for SaaS founders who feel stuck chasing feature parity—and anyone wondering if there's a smarter way to build something customers can't live without.
Most SaaS founders won't kill a profitable company. They'll optimize it to death instead.
Chris Brisson, CEO of SalesMsg, took a different path. He killed his first company while it was still making money. Then spent two years building what messaging should actually do—create conversations, not broadcasts.
This inspired me to invite Chris to my podcast. We explore why choosing destruction over optimization creates breakthrough opportunities. Chris reveals his thinking about engineering backwards from outcomes, disrupting yourself before others do, and b ...