What The AKAs, Cardi B and Issa Rae Can Teach Us About Branding & Strategy
#32: In this episode we’re talking about the controversy surrounding Alpha Kappa Alpha Sorority, Inc. and Trick Daddy, Cardi B’s sold-out hair care launch, and Issa Rae’s latest move into TikTok micro-series. Each story teaches powerful lessons in branding and marketing. In this episode, we cover: Why the AKAs booking Trick Daddy was a failure The importance of knowing your audience and brand alignment Why Cardi B’s hair care line sold out in an hour (and what most brands get wrong) How Issa Rae’s TikTok partnership signals a shift in how we consume content How to use storytelling to build your brand story. Resources Yahoo Entertainment The Grio Yahoo Entertainment/Fast Company 📲 Connect with me kerihenderson.com/links 📧 Subscribe to The Kickback With Keri Newsletter kerihenderson.com/newsletter Enjoying the podcast? Support the show