What The AKAs, Cardi B and Issa Rae Can Teach Us About Branding & Strategy
The Kickback With Keri: Black Entrepreneurship & Business Sp... by Keri Henderson, Small Business Consultant & Entrepreneur
Episode notes
#32: In this episode we’re talking about the controversy surrounding Alpha Kappa Alpha Sorority, Inc. and Trick Daddy, Cardi B’s sold-out hair care launch, and Issa Rae’s latest move into TikTok micro-series. Each story teaches powerful lessons in branding and marketing.
In this episode, we cover:
- Why the AKAs booking Trick Daddy was a failure
- The importance of knowing your audience and brand alignment
- Why Cardi B’s hair care line sold out in an hour (and what most brands get wrong)
- How Issa Rae’s TikTok partnership signals a shift in how we consume content
- How to use storytelling to build your brand story.
Resources
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