Laid Off? How to Turn Your Expert...

Laid Off? How to Turn Your Expertise Into a Consulting Business w/Candice Jackson Long

The Kickback With Keri: Black Entrepreneurship & Business Sp... by Keri Henderson, Small Business Consultant & Entrepreneur
Mar 24, 2026
44:29

Episode notes

#30: If you’ve recently been laid off, or you’re thinking about leaving corporate, this episode will teach you how to turn your experience into a profitable consulting business.

In this episode, marketing strategist and messaging expert Candice Jackson Long shares how she went from a devastating layoff to building a thriving consulting business, and how you can too.

Whether you're starting from scratch or trying to attract better clients, this episode breaks down what it really takes to build a business rooted in your expertise.

In this episode, you’ll learn:

  • How to turn your corporate experience into a consulting business that generates income
  • The #1 mistake new consultants make when trying to market their services
  • Why defining the problem you solve is the key to attracting the right clients
  • How to build a visibility strategy that converts (not just grows followers)
  • What to focus on first if you're starting a business after a layoff

Connect with Candice Jackson Long Website → candicejacksonlong.com LinkedIn → @candicejacksonlong

📲 Connect with me kerihenderson.com/links

📧 Subscribe to The Kickback With Keri Newsletter kerihenderson.com/newsletter

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Keywords

women in business
entrepreneurship
Black women entrepreneurs
laid off
career pivot
consulting business
start a business
marketing tips
marketing strategies
career transition