Beyond the Fruit Basket: Building Client Relationships That Last with Deborah Myers

"If Deborah really knew me, she would know I can't eat nuts."

When it comes to business gifting, good intentions aren't enough—and sometimes those generic fruit baskets and wine bottles are doing more harm than good. In this episode, Deborah Myers, CEO of Virtu Art, reveals why most businesses struggle with client gifts and how the solution starts way before you ever click "add to cart."

Deborah shares the secret to creating "sticky customers" who stay longer, engage more, and refer frequently: actually listening to what people tell you. From handcrafted pens made from bourbon barrels to beach totes embroidered with a client's financial dreams, she proves that memorable gifts come from genuine connection, not last-minute panic buying.

You'll discover why "strive to be interested, not interesting" is the relationship-building man ...