Episode notes
"A stat is like a hot dog. Pretty plain, pretty straightforward. But when you take that stat and put a little sauce and stuff on top, there you have a meal. Now you have something that's memorable." - Helen Jonsen
Join host Karl Pontau for an engaging conversation with communications strategist and media executive Helen Jonsen about the art of authentic storytelling in business.
Helen shares why leaders need to ditch the robotic "prepared remarks" mindset and instead develop "signature remarks" - those carefully crafted stories and introductions that feel fresh every time you share them. Discover why that impressive statistic about serving 25,000 meals needs a face behind it to stick, and learn practical techniques for turning dry facts into compelling narratives that inspire action.
Perfect for startup founders ...
Keywords
growthleadershipvisionaryhumanconnectionemotionsmarketing