Episode notes
Ever wondered how to make cutting-edge medical technology actually connect with people? This week, host Karl Pontau sits down with Rachel Allard, VP of Marketing at Resonant Link Medical, who's mastered the art of translating brilliant engineering into language that matters.
Rachel shares her journey from marketing everything from groceries to real estate software to now revolutionizing wireless power for life-saving medical devices. Think pacemakers that never need surgical battery replacements and pain management devices that adapt to your unique body – all powered by technology most patients will hopefully never think about (because it just works).
You'll discover:
- Why the best technology fails without human-centered marketing
- The "one-pager + technical sheet" approach that speaks to every decisi ...
Keywords
growthleadershiphumanconnectionmarketingsales