Episode notes
Ever wonder why so many promising startups struggle to get noticed by investors or customers? This week on The Human Connection, host Karl Pontau sits down with Kyle Kostesich, an executive creative director who's spent 20 years helping everyone from Ritz-Carlton to Pfizer nail their brand strategy.
Kyle drops some serious truth bombs about why early-stage companies think branding is just "nice to have" – spoiler alert: they're dead wrong! From life sciences companies that went from garage startups to public offerings, to the grocery store psychology behind your toothpaste choice, this conversation reveals how branding is actually the secret weapon for building those crucial investor and customer relationships.
What you'll discover:
Why your brand isn't your logo (and what it actually is)
The emotional brain hack that driv ...
Keywords
growthleadershipvisionaryhumanconnectionemotionsmarketing