Episode notes
In this engaging episode, host Karl Pontau connects with healthcare innovation leader Suzy Engwall, CEO and founder of Health Tech Strategies. Suzy shares invaluable insights about one of the biggest challenges medtech startups face: transitioning their storytelling from investor-focused pitches to customer-centered marketing.
Through compelling real-world examples—like a company reducing hospital alarm fatigue and another creating innovative 3D-printed waterproof casts—Suzy illustrates how successful healthcare companies connect on a human level rather than getting lost in technical jargon. She emphasizes that whether selling to hospitals, physicians, or patients, the key is communicating how your product improves lives in clear, relatable terms that anyone could understand.
Perfect for healthcare entrepreneurs, marketers, and busine ...
Keywords
growthleadershipvisionaryhumanconnectionemotionsmarketingsales