#7: The CFO's Playbook | Sustainable growth, technology, and people-powered finance with Melissa Hurrington (CFO, Premier Claims)

The Efficiency Code by Vertice

Episode notes

In this episode of The Efficiency Code, we're joined by Melissa Hurrington, CFO and VP of Operations at Premier Claims. Melissa shares insights into scaling a business sustainably, balancing rapid growth with operational and financial discipline, and navigating the complexities of cash flow in the public adjusting industry.

Melissa delves into how her "1% better" philosophy informs her leadership style and decision-making process. The discussion covers everything from selecting the right technology investments to managing change within an organization and staying adaptable in fast-paced environments.

Key topics include:

  • Defining and achieving sustainable growth.
  • Using gut instinct and ROI analysis in technology investments.
  • Building a culture that embraces change while mitigating employee fatigue.
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Keywords
financial metricsefficiencyleadership styledecision-making leadership stylefinancial literacycost optimizationcost awareness cultureprocurementsustainable growthprocurement techfinancecommunicationcompany cultureCFOCash Flow ManagementTechnology Investment