The Real ROI of Podcasting: Strategy, Storytelling With Greg Wasserman | Solo Spotlight Ep. 35

The Conversationalist with Ryan MacDougall & Richard Lubin by Spare Bedroom Studios

Episode notes

What if you’ve been thinking about podcast monetization all wrong? Greg Wasserman, Head of Relationships at RSS.com, breaks down what real ROI looks like—beyond ads and sponsorships. Whether you're a hobbyist or chasing full-time creator status, this conversation will reshape how you think about growth, strategy, and what it means to actually win in podcasting.

You'll learn:

  • How to turn your podcast into a lead magnet for opportunities
  • Why most podcasters fail—and how not to
  • The overlooked value of community, trust, and long-term thinking
  • Whether live shows and local partnerships are worth it
  • What analytics actually matter

If you're serious about pod ... 

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Keywords
PodcastHumorSpareBedroomStudiosSolo spotlight podcastcontentcreationinterview