Episode notes
Build content in a silo. Blast it out in an email. Wipe your hands clean. Never look at the content again. This is the biggest mistake you can make as a product marketer and compete pro. So how do you avoid it?
In this week's episode, Adam is joined by FloQast's Competitive and Market Intelligence Manager Ashleigh Eisinger for a deep dive into how she increases compete content adoption with her salesforce and end users.
Ashleigh shares the five steps she takes to address low content adoption and the importance of engaging directly with stakeholders and iterating on the content.
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