E349 Fortnite, Instacart, and $600K in Sales: How Dairy MAX is Winning the Next Generation of Milk Drinkers

Is dairy marketing stuck in the past, or is the industry on the verge of a seismic shift? This episode of The Bullvine Podcast tackles the question every progressive producer and industry leader is asking: How can you truly reach the next generation—and does going digital actually move real milk? Today’s episode challenges that common wisdom with real numbers, bold experiments, and a strategy that’s already paying off to the tune of over $600,000 in new product sales.

Key Takeaways:

• Discover how Dairy MAX used gaming, esports, and online retail platforms to move over 400,000 pounds of milk—while most marketing budgets are still spent on radio and print.
• Gain an inside look at leveraging mainstream partnerships (think the Dallas Cowboys and Instacart) to put dairy in the spotlight far beyond the farm gate. ...