E325 From Calf to Classroom: Madison Dyment’s Journey to Impact Agricultural Communications in Canada

Is your farm’s bottom line truly reflecting the quality of your genetics and the hours you put in? Or is the gap between what you do and what consumers think eating away at your margins? This episode challenges an industry blind spot: communication isn’t just “nice to have”—it’s a direct force-multiplier for dairy profitability. Dive into an eye-opening story that traces ag communications from its roots in rural Ontario, all the way to global innovations—revealing why the future’s most profitable herds won’t just have better cows, but smarter narratives.

Key Takeaways:

• Learn why world-class genetics and automation alone can’t maximize profitability without producer-driven communications.
• Discover data showing how improved outreach and storytelling can cut financial recovery time by up to 30% after a farm crisis.
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