E322 What Dairy Shows Must Learn from the Booming Stock Show World

While dairy cattle shows struggle with declining participation and empty grandstands, stock shows are generating unprecedented economic impact—with events like San Antonio's Stock Show & Rodeo reaching $288 million in annual impact. This isn't just about entertainment; it's about a fundamental shift in how successful agricultural events engage youth, leverage technology, and create sustainable revenue streams. If you're still running dairy shows the same way your grandfather did, you're missing massive opportunities for genetic marketing, youth development, and industry growth.

Key Takeaways:

• Youth Pipeline Crisis: Why dairy shows are losing the next generation while stock shows attract 30% more participants year-over-year
• The $190 Million Revenue Gap: How Houston's Livestock Show gen ...