E277 From Farm Boots to Facebook Fame: How Annaliese Wegner is Changing the Face of Dairy

Discover how Wisconsin dairy farmer Annaliese Wegner built 100,000+ social media followers and multiple revenue streams by challenging conventional agricultural advocacy. Learn why authentic storytelling trumps technical education when connecting with consumers, and how one farm mom's vulnerability-first approach is revolutionizing the way dairy farmers communicate with the public.

Key Topics Covered

The Accidental Influencer Journey

• From dairy science graduate to social media success
• The pivotal mastitis post that changed everything
• Building authentic connections vs. technical education

Content Strategy That Works

• The 4:1 lifestyle-to-education content ratio
• "Sliding in the vegetables" approach to ag advocacy
• Connection-before-curricul ...