Craig Miller on being Shopify's CPO, Marketing by an Engineer, Leadership, and Scale | The Black Box of Product Management

In our first episode ever, Brandon speaks with Craig Miller, the former CPO & CMO of Shopify and a company legend. He joined the company when it was worth less than $100M and 70 employees, and by the time he left it had grown to over $130 BILLION and 10k employees. He was the company's first marketer, and then built up the growth team as it's CMO. Mid-tenure, Craig took over the product team which he grew from 5 to 250.

The winding conversation covers Craig's early career in engineering and marketing, mental models for leadership and product, and tons of stories from his 9+ years at Shopify, from the earliest days to the present.

0:00​ - Intro

1:06​ - What's the vague experience listed on your LinkedIn called, "Owner"?

3:52​ - What happened after "Owner", aka Kijiji

6:52​ - How Craig came to run Marketing at Kiji ...