What happens after you go viral?

Join Charlotte and Jasmin (p.k.a TĀLĀ) of Ellevate as they challenge the industry's obsession with going viral and discuss the crucial difference between a fleeting moment of social media fame and building a sustainable music career.

In the attention economy, every artist feels the pressure to chase the next big trend or algorithm hack. But what is the true cost of those viral seconds?

In this essential episode, Charlotte and Jasmin discuss:

• The current hyper-focus on social media virality and why those huge view counts don't always translate into a dedicated, long-term fanbase.
• The empty promises of social media gurus who guarantee viral hits but fail to build genuine, lasting fan connections.
• The truth about record ...