Season 1, Ep. 8- Bringing the Fun to Functional Beverages with Lucas Plant

Explicit

Summary

Lucas Plant, a beverage specialist, discusses the growth and potential of functional beverages in the non-alcoholic space. He explains the role of terpenes in flavor and aroma and how they can enhance the drinking experience. Lucas also talks about the increasing demand for wellness-focused beverages and the shift towards natural and healthier ingredients. He believes that functional beverages will continue to gain popularity and coexist with traditional alcoholic beverages in the on-premise market. The conversation explores the use of whole ingredients in the cannabis and hemp industry and the potential benefits of utilizing the entire plant. It also discusses the evolving landscape of the off-premise market, particularly in relation to non-alcoholic and functional beverages. The conversation highlights the increas ...