we go behind the scenes of Thailand’s most revolutionary retail concept: Sense of Style (SOS). Known for transforming Instagram’s viral hits into a powerhouse brick-and-mortar reality, SOS has become the heartbeat of Siam Square fashion.

Host Mr. Jason and Co-hosts Proud and Esther sit down with Khun Thoy, the visionary founder of SOS and Fit U Academy. We explore:

• The SOS Origin Story: How a vision for curation turned into a multi-brand phenomenon.
• Incubating Talent: The specific criteria SOS uses to select and elevate the next generation of Thai designers.
• The Business of Fashion: Khun Thoy shares her 10-year perspective on how local brands can survive and thrive in a competitive global market.

Plus, ...