Liz Johnson - Basic Branding for Startups

Liz Johnson from Mountain View Marketing talks about basic branding for startups

Startup Branding Strategies and Costs

Mary Scott interviewed Liz Johnson from Mountain View Marketing to discuss branding for startups. Liz explained that a successful brand is engaging, effective, and consistent, with consistent branding across all platforms potentially increasing revenue by 23%. She outlined key components of branding, including value propositions, logo, tagline, and color palette, emphasizing the importance of scientific color selection and consistent brand personality. Liz also shared that a professional branding package can cost between $3,395 and $12,000, and offered advice on authenticity, transparency, emotional connection, and platform selection for branding efforts.

For 22 years Mountain View Marketing has ...