The Power of Story

Stories have an unparalleled ability to inspire, connect, and transform. They shape cultures, preserve histories, convey emotions, and bridge differences. Whether through spoken word, written text, or visual mediums, stories carry the essence of human experience, making them a profound force for change and understanding.

Think about this. Three of the all time most memorable advertising campaigns have something simple in common. Perhaps you can recall them.

• Do you remember the 2014 commercial that featured the friendship between a lab puppy and a horse. It has been ranked the most popular ad ever to air in the 50-year history of the NFL's premier event.
• What about the little boy dressed as Darth Vadar who wants so much to have the power of The Force and finally achieves it as he stands in front of a car and it starts…wi ...