How to sell sweets to Japan? A story of a brave Ukrainian sweets producer. Part 2.

Start Global Insights: Global Sales, Local's Expertise, Actionable Case Studies by Dmytro Shvets, Global markets expert

E43
28:29
Episode notes

Join Dmytro Shvets as he interviews Olena Tokar, CEO of Lol& Pop, about their "magical" entry into the Japanese market.

Learn how a chance meeting at a trade show led to a major distribution deal, despite initial doubts and major hurdles.

Discover the rigorous testing required in Japan, how Lol&Pop overcame blackouts in Ukraine, and why quality and persistence are key.

Listen to the first part of the interview in the episode #42.

Key Highlights :

  • Unexpected success story of a Ukrainian candy maker in Japan.
  • Deal with a major Japanese distributor and placement in 350 stores.
  • Challenges of rigorous testing in Japan.
  • Importance of resilience, adaptability, and quality.
  • Practical tips for SMEs and exporters.
  • Focus on the Japanese market specifically.
 ...  Read more
Keywords
global marketsexporterexport case studyjapanhow to sell to japanhow to sell globallyglobal salesjapan retailsweetsexport to japan